How You Play The Game

by Jerry Colangelo

In How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports written with Len Sherman, Colangelo reveals how he achieved this phenomenal success. It's a tale of great moments in sports and great innovations in business.

How You Play the Game tells Colangelo's story and weaves in valuable lessons on how to negotiate honorably and still get what you need; forge powerful and profitable partnerships with corporate sponsors and local government; and ensure that business is a good friend to its community advocate.

For businesspeople who love sports, or sports lovers who want the inside scoop, How You Play the Game delivers an intriguing story filled with lessons for business and life.

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