Business

By Bill Roedy


Global business lessons from Bill Roedy, the man who built the world's largest entertainment network

What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.

It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.

  • An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms
  • Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland
  • A business book masquerading as the memoir of one of the most important people in the music industry

Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.

by Robert Noll

Secrets to Free Advertising on the Internet will help your business grow, whether you are already net-savvy or new to the World Wide Web. Marketing expert Robert Noll gives you helpful hints and clear, easy tips on how to use the wide variety of FREE advertising media available online. Reaching out to a whole new customer base can seem intimidating, but Secrets to Free Advertising on the Internet helps you focus your strategy so you don't feel overwhelmed. No matter what your company does, a strong online advertising campaign can help you do it better.

by Harry Markopolos

New York Times Bestseller

Harry Markopolos and his team of financial sleuths discuss first-hand how they cracked the Madoff Ponzi scheme.

No One Would Listen (Wiley) is the exclusive story of the Harry Markopolos-lead investigation into Bernie Madoff and his $65 billion Ponzi scheme. While a lot has been written about Madoff's scam, few actually know how Markopolos and his team-affectionately called "The Fox Hounds" by Markopolos himself, uncovered what Madoff was doing years before this financial disaster reached its pinnacle. Unfortunately, no one listened, until the damage of the world's largest financial fraud ever was irreversible.

Despite repeated written and verbal warnings to the SEC by Harry Markopolos, Bernie Madoff was allowed to continue his operations. No One Would Listen paints a vivid portrait of Markopolos and his determined team of financial sleuths, and what impact they will have on financial markets and financial regulation for decades to come.

by Norman R. Augustine

When the top-ranking executive of the world's largest aerospace corporation takes a trip - both the introspective and the transcontinental kinds - you can bet it's going to be a fabulous journey. Join Norman R. Augustine as he recounts his travels around the world and across the business landscape; the adventures, the mind-boggling challenges, even the stomach-churning bouts of bad timing. Along the way, Augustine offers a wealth of real-life stories and witty, insightful commentary on a wide array of issues that go beyond the balance sheet.

by Jerry Colangelo

In How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports written with Len Sherman, Colangelo reveals how he achieved this phenomenal success. It's a tale of great moments in sports and great innovations in business.

How You Play the Game tells Colangelo's story and weaves in valuable lessons on how to negotiate honorably and still get what you need; forge powerful and profitable partnerships with corporate sponsors and local government; and ensure that business is a good friend to its community advocate.

For businesspeople who love sports, or sports lovers who want the inside scoop, How You Play the Game delivers an intriguing story filled with lessons for business and life.

by Robert Kelley

Through 10 years of path-breaking productivity research and training at world-class organizations like AT&T and 3M, Robert Kelley, Janet Kaplan and their colleagues have discovered the real answers. How To Be A Star At Work will help you rethink all your assumptions and being an innovative exploration into what really makes for star performance.

by Martin Latz

Negotiating a new salary with your boss? Buying a car? Closing a deal with a big client? At last there's a practical, nuts-and-bolts guide that takes you from theory all the way to techniques to use at the table.

In Gain the Edge!, national negotiation expert Martin Latz reveals the simple steps that will turn anyone into an expert. This is not ivory tower advice but easy-to-use information that can be applied right away. Filled with clear examples from real life and the latest research, Gain the Edge! is THE up-to-date guide for everyone who needs to negotiate for business, law, buying a car or getting a mortgage.

"The best book I've ever read on negotiation strategy... Latz gives you the tools and tactics to succeed... Whether it's negotiating Randy Johnson's contract or the purchase of your next car, Gain the Edge! is clear, concise, and unfailingly useful."
--Jerry Colangelo, Chairman and CEO, Arizona Diamondbacks and Phoenix Suns

by George Stalk and Thomas M. Hout

Today, time is the cutting edge. In fact, as a strategic weapon, George Stalk and Thomas M. Hout contend time is the equivalent of money, productivity, quality, even innovation. In this ground-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time represent the most powerful new sources of competitive advantage.

Using examples from companies such as Federal Express, Ford, John Deere, Sun Microsystems, Wal-Mart, and Citicorp, the authors describe exactly how reducing elapsed time can make the critical difference between success and failure. By refocusing their organizations on responsiveness, companies are discovering that long-held cost assumptions are not true.

by General Joseph P. Franklin

It’s no longer enough to be able to simply meet deadlines. Organizations are looking for leaders who can rise above bare minimums, who can produce truly dynamic results.

No one knows this better than Major General Joseph P. Franklin (Ret.). From college football coach to Pentagon official, from commandant of cadets at West Point to CEO, Franklin has shouldered every burden that leadership has to offer. Not only has he survived, but Franklin also has thrived — in the military and in the business world.

Whether you’re a recent college graduate or a seasoned executive, Building Leaders the West Point Way offers you a wealth of wisdom that empowered Franklin to rise through the ranks and exceed at every level. More than just another leadership checklist, West Point Way teaches the profound and timeless principles instilled at America’s foremost leadership institute.

There’s a reason U.S. Military Academy graduates like Franklin excel at the highest levels in every walk of life. They lead the West Point way.

by Bill Russell

New York Times Bestseller

He epitomizes innovation, teamwork and leadership. Now, Bill Russell, winner of 11 championships as a player and coach of the Boston Celtics and five-time NBA Most Valuable Player, reveals the 11 lessons that helped him achieve his goals and can help anyone attain success in their professional and personal lives.

by Robert Tuchman

Robert Tuchman graduated from college with a film degree and wan preparation for the stringent job market of today. But after living with his parents and working at a job with little prospect of advancement, he steeled himself against projected losses and formed his own company. Within two years of working out of his one-bedroom Manhattan apartment with one phone and a fax machine, Tuchman’s organization was named to the annual Inc. 500 list of America’s fastest growing privately held companies and as one of the top 100 promotion agencies in Promo Magazine.  Young Guns is the book for recent graduates seeking more than an entry-level position. Tuchman offers pointers in how to launch a successful business, gain a loyal client base, keep those clients, and what needs to be sacrificed along the way in order to succeed.