General Joseph P. Franklin graduated from West Point in 1955 with a commission in the U.S. Army Corps of Engineers. He was assigned to Karlsruhe, Germany, and served with Combat Engineer units until 1959. He earned his Masters degrees in Civil Engineering and Nuclear Engineering at MIT. Franklin was selected to be Commandant of Cadets at West Point, where he served until 1982. From there, he was promoted to Major General and assigned in 1983 as Chief of the Joint U.S. Military Group and Senior U.S. Defense Representative in Spain.

General Franklin retired in 1987 and founded Franklin, S.A., a Spanish business consultancy located in Madrid, specializing in investments and joint ventures. He is currently Vice-Chairman Elect of the Board of Trustees of the Association of Graduates at West Point.

General Franklin's first book, Building Leaders the West Point Way, was published by Thomas Nelson Books.

by General Joseph P. Franklin

It’s no longer enough to be able to simply meet deadlines. Organizations are looking for leaders who can rise above bare minimums, who can produce truly dynamic results.

No one knows this better than Major General Joseph P. Franklin (Ret.). From college football coach to Pentagon official, from commandant of cadets at West Point to CEO, Franklin has shouldered every burden that leadership has to offer. Not only has he survived, but Franklin also has thrived — in the military and in the business world.

Whether you’re a recent college graduate or a seasoned executive, Building Leaders the West Point Way offers you a wealth of wisdom that empowered Franklin to rise through the ranks and exceed at every level. More than just another leadership checklist, West Point Way teaches the profound and timeless principles instilled at America’s foremost leadership institute.

There’s a reason U.S. Military Academy graduates like Franklin excel at the highest levels in every walk of life. They lead the West Point way.